By the time the 2000-2001 season rolled around, Allen Iverson of the Philadelphia 76ers was one of the hottest, and most controversial, players in the NBA.
He was on the cover of magazines and video games, and made nightly appearances in highlight reels on every sports channel.
Iverson and the 76ers would make it all the way to the finals that year, but the team was given a run for its money against Vince Carter and the Toronto Raptors in the Eastern Conference Semifinals.