Horror movies live and breathe on word of mouth, quite possibly more than any other genre out there.
But you shouldn’t fear Ari Aster’s slow burning film, as it ramps up to the truly terrifying stuff in such a way that you’re freaked out, but you’re only jumping out of your seat every so often.
While we all want that occasional good scare, we also want to know if said scare is going to be within our comfort zone before taking the trip.
Think less of a jump scare parade and more of an atmospheric dimming of the lights of safety, and you can begin to understand what Hereditary has in store for you.