However, there’s one way that a movie property can potentially live on that might be ever greater than the movie itself: the theme park attraction.
If you make a hit movie, even if it’s not popular with the critics, then there’s a good chance that it will leave a legacy.
I’ve spoken to many people who have seen characters they created brought to life in theme parks as either full attractions or simply walk-around characters, and there is clearly something special about seeing it all brought to life as a tangible thing that people can touch and experience in a more personal and visceral way.