Plus, earlier this year, Guardians Of The Galaxy Vol. 2 was praised for selling 41% of its tickets to 3D fans.
THR states that Avatar took 70% of its opening weekend receipts from 3D tickets, whereas 2016’s The Jungle Book took just 43%.
However, Guardians Of The Galaxy Vol. 2 was converted into 3D after being shot in 2D, and it looked brilliant.
There are no current plans to phase out 3D, though, and Foster says that IMAX will “listen to [their] filmmaking partners.”
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