It’s easy to see how other animation studios can and will copy off their homework in this lucrative fashion.
The vibrant infusion of poppy animation and pop songs played a big hand in creating DreamWorks Animation’s Trolls and this year’s Trolls World Tour.
Pop music was at the core of Illumination’s 2016 animated feature, Sing and other studios were also bringing tunes to the forefront of their features.
Creating earworm songs that get stuck in your head and get your booty shaking certainly isn’t new, but Illumination found a way to make it work in their favor.