With theaters cutting out the middleman, guaranteeing their ticket sales share, and leaving movie fans with more money in their pockets for the real moneymaker (the concessions stand), expect most, if not all, major theaters to follow suit with their own subscription plans within the next five years.
However, once Cinemark’s Movie Club and AMC’s A-List came onto the scene, a new way to do business came to light.
In the beginning, movie theater chains were resistant to the MoviePass way of doing business, as it undoubtedly bit into the already meager piece of the box office pie that theaters get from ticket revenue.