By the year 2028, Netflix is expected to spend $20 billion a year on creating and developing new content.
By 2028, the year Netflix is expected to hit 262 million subscribers worldwide, they are expected to see $17.2 billion in positive cash flow.
Netflix and its global dominance of the streaming market shows no signs of slowing down, with a new report claiming that nearly three-fourths of all Americans will subscribe to the streaming service.
If Netflix wants to hit these projections in subscriber growth, Citi believes they have to continue aggressively adding more programming.