But his brief appearance in Civil War did just that, as his lack of appearances in promotional material helped build anticipation for his small role.
Additionally, the casting of Tom Holland helped bring a level of realness due to the actor’s age and fantastic physical capabilities.
So it was definitely in Sony’s best interest to get creative and find a way to make the web slinger relevant again.
After the first two Spider-Man franchises, rebooting another cookie cutter version of the character would likely have resulted in poor box office performance and collective groans of Marvel fans.