Heck, we were probably one hip-hop song away from throwing the whole franchise back to the nineties heydays of corporate synergy.
Now when it comes to merchandising, we hear that’s where Marvel benefits the most because the studio controls that aspect of Spider-Man while Sony has the feature film license.
Despite the fact that Spider-Man is Marvel‘s most popular and successful character – by the comic book standards, anyways – the studio hasn’t left anything to the imagination in the Spider-Man: Homecoming marketing blitz.
New estimates have Spider-Man: Homecoming wracking up $140 million dollars in global across thirty brands, a number that Deadline suggests is “on par dollar-wise” to the promotional push of Daniel Craig’s most recent James Bond movies.