IMAX appears to have cottoned on to the fact that 3D isn’t necessarily the future, saying it “looks forward to playing fewer 3D versions of films”.
A record 68 3D films were put out by Hollywood last year but, according to MPAA, there was an 8 percent drop in 3D film attendance.
“We’re looking forward to playing fewer 3-D versions of films and more 2-D versions.”
While 3D may not be the future, IMAX remains committed to/convinced by VR, recently opening its first virtual reality facility which is kitted out with VR devices.