Beyond that, from this TV spot it is clear that director Andres Muschietti is aiming for a level of terror that feels more in line with the tone of Stephen King’s original IT book than the IT miniseries from the 1990s.
Remember that episode of Breaking Bad in which Jesse Pinkman refers to Saul Goodman as a “CRIMINAL lawyer” instead of a “criminal lawyer.”
Bill Skarsgård’s Pennywise is not just a demon clown; he is a DEMON clown.
He can come from anywhere at any time, and he isn’t afraid to wave a severed baby arm or chant “kill them all!” on a TV.