Aside from donating during the NBC TV special, people are encouraged to raise money by buying Red Noses, exclusively sold at Walgreens nationwide.
Curtis will exec produce NBC’s Red Nose Day, along with John Irwin of Irwin Entertainment and Lily Sobhani.
NBC’s second annual Red Nose Day is bringing together some big names for a good cause.
Launched in 1985 by writer/director Richard Curtis, Red Nose Day was built upon the foundation that mass media and celebrities can help raise money and awareness of poverty to save and change millions of lives.