Apple is going to spend (literally) billions to produce original movie and TV content of its own.
In recent years, Apple has begun to make noises about dipping its toe into actual production of content.
The key with this effort, as with most, is that Apple makes the right decisions about which shows and movies to pursue.
Apple plans to spend $1 billion in order to “procure and produce original content” over the course of the next year, according to the Wall Street Journal.