From a marketing standpoint, it makes plenty of sense; if The Simpsons can sell real life cans of its fictional Duff Beer (a similarly regulated recreational substance), then a growing acceptance of marijuana in mainstream culture seems to make it a natural fit for an entertainment giant looking to create smart tie-in products.
Although marijuana remains illegal at a federal level, several states (such as California, obviously) have opted to legalize the substance for recreational use in recent years.
Netflix’s decision to dive into the marijuana game seems to highlight a growing shift in the general public attitude towards weed, as well as Netflix’s ability to find new ways to reach both potential and existing subscribers.