A $100 million-plus take would mean more than doubling the previous record – and that would be a move that could ultimately totally change the way that the industry looks at September as a release month.
If we were in the month of May this would be a bit more normal, but IT is putting up crazy numbers for the month of September.
We don’t typically see blockbusters in the ninth month of the year, but we might want to get used to them if it’s possible for $100 million successes to happen.
For those of you sitting in the back, that means that IT managed to make $2.6 million more in one day than the animated feature did in three.