The article ends with a prolonged examination of the various ways that studios are trying to “battle Rotten Tomatoes on multiple fronts,” seemingly accepting the idea that Rotten Tomatoes has been bad for the movie industry (despite the fact that Rotten Tomatoes is, in fact, owned by said members of the movie industry).
Thus, after their brief moment in the spots as tastemakers, film critics are again relegated to the trenches of the film industry.
This likely isn’t the last we’ve heard of the Terrible Rotten Tomatoes Tyranny, but for now, it’s good to see Hollywood forced to address the more significant issues behind box office stagnation.
There are now certified Rotten Tomatoes critics who vastly prefer genre films to award season fare; the more critics enter the ratings system, the more the ratings system will reflect the taste of general audiences.