The current projection eMarketer presents says that the number of cord-cutters and cord-nevers will total 80 million Americans by 2021.
That means four years from now, around 30% of Americans will not be a part of the cable and satellite game.
With cord-cutting numbers already exceeding past projections for 2017, it may be even possible that the number estimated for 2021 will be higher when that year arrives.
It sounds hard to believe, but with Netflix continuing to spend to stay on top, and companies like CBS and Disney launching their own streaming services, it seems the major players in television are well aware the changes are happening at a faster clip that previously expected.