For example, not only is there proof of past trademarking the phrase “Comic Con,” but an expert testifying on behalf of SDCC presented a survey that shows that 82 percent of participants recognized Comic-Con as a specific brand.
And both have definitely offered up some good points so far.
There has been a good amount of back and forth already in this case, as U.S. District Court Judge Anthony Battaglia has heard arguments from the opposing sides.
That being said, the judge has also recognized the ubiquity of “comic cons” in almost every state, which is part of what has allowed the stand-off to get this far.