In the buildup to last winter’s Star Wars: The Force Awakens, everything from Hasbro toys to cases of bottled water was labeled with a Star Wars logo.
It shouldn’t come as any surprise that Star Wars was responsible for a massive boost in licensed merchandise sales last year.
In a report from Deadline, it’s revealed that worldwide retail of licensed merchandise (movie & TV characters, etc.) went up 4.2 percent in 2015, with a major assist to the return of Star Wars.
Perhaps more so than any other movie franchise, the property is a merchandising juggernaut with a plethora of licensed products available.