Over the last few years 7S, which includes Schwartz and his business partner Amy Abrams, have been strategizing to get more of John Denver’s music into the popular realm.
Brian L. Schwartz is behind 7S Management, which has managed John Denver’s estate since 2010.
But they were hired by John Denver’s children because they had intriguing ideas about how to get Denver’s music back into the public consciousness, and that included pitching Denver’s stuff when movie studios were looking for tracks from that era.
The two didn’t even stand out as obvious choices for the gig at the beginning, according to Yahoo, as their business is more about managing bands than estates.