The latest trailer for Star Wars: The Last Jedi ended with a hint that Rey and Kylo Ren will unite, and the odds of it being a sneaky misdirect to throw fans off the scent are slim.
Showing Kylo reaching out to Rey was a very conscious decision that sets the table for the next couple of months.
The next shot was a closeup of Kylo Ren, who held out his hand to his one-time nemesis, setting the stage for a very unlikely partnership.
Lucasfilm also purposely withheld Luke Skywalker from Force Awakens marketing materials, making “Where’s Luke?” a key talking point during the pre-release phase.