Jamie Oliver has warned against the proliferation of cake and bake sales, and their creation of a culture of unhealthy food in schools.
The Jamie Oliver Food Foundation has stated that such events send out the wrong message about healthy eating, establishing the idea that “high fat and sugary foods used as rewards, in fundraising and in celebrations, is creating social and physical environments that contradict children’s food education.”
One case saw a secondary school offer doughnuts to forms with 100 per cent attendance records over a month.
“But at the same time, we are really motivated by the teachers, pupils and parents asking for a healthier school environment.”