Undoubtedly, cinema chains need to take drastic action in order to reverse their declining revenue and ticket sale figures and capitalizing on the most popular movie releases could provide that much-needed boost in profits.
Numerous studies and statistics have shown that the cinema industry hasn’t exactly been thriving in recent times.
According to the report, Miles also confirmed that Regal would not consider sharing revenue with MoviePass.
Economic recession, the rise of online streaming services and illegal movie piracy have all played their part in declining cinema revenue, with less people willing to shell out their hard-earned cash for the cinema experience.