It is quintessentially McBride, as he uses his well-worn cocky machismo to deliver the laughs while acting as “Dewey Ryder,” the replacement for Dale Earnhardt Jr. as Mountain Dew’s driver on the NASCAR circuit.
If you happen to be a fan of Danny McBride’s hit series Eastbound and Down (rest in peace, you delightful TV show), then this Mountain Dew ad should feel tailor-made for you.
Eventually, it becomes pretty clear that Dewey has absolutely no idea what he’s doing down there on the track (although he does have a cool stunt double), but it doesn’t stop him from stealing the limelight from the real driver and acting like he owns the place.