In a new post from Star Trek Online, this current era of the franchise has been dubbed the Kelvin Timeline, an obvious reference to the U.S.S. Kelvin and the attack that kickstarted the whole series.
In the 2009 Star Trek reboot, the Kelvin Easter egg came in the very beginning; the ship George Kirk commanded as he heroically saved lives was the U.S.S. Kelvin.
No matter how much longer the Kelvin Timeline lasts, that’s something nobody will ever be able to take away.
Kelvin Timeline was conceived by Michael and Denise Okuda, who are known for penning several Star Trek reference guides.