All of the classic Star Wars characters listed appeared in at least two movies, and many of them appear in more than one trilogy.
I suspect that the main reason that the new Star Wars characters weren’t nearly as popular as the older ones is because we haven’t spent as much time with them.
Not only that, we’ve had so many years to re-watch the Original and Prequel Star Wars movies that it’s hard to imagine the franchise without those characters.
In Rogue One’s case, we won’t even be able to spend time with the main cast again because they were all killed off.