In addition, it’s also the best hold for a large release movie where the opening “weekend” was technically a week due to a holiday.
During its first week in theaters, The Greatest Showman sold enough tickets to earn $19 million.
Per Forbes, it’s the best hold for a movie playing in over 3,000 theaters.
In a world where a lot of films drop 50% or more at the box office after the opening weekend, this is great news.
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