The account “iamwaldo”stems from the Black Mirror episode ‘The Waldo Movement’, which follows a comedian who voices a cartoon blue bear named Waldo that makes fun of politicians on a late-night TV show.
Understandably, people were freaked out because they had no idea the message came from Black Mirror and that it was only a marketing ploy.
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Even though Black Mirror is known for sending chills down its viewer’s spines due to its bleakness, the series has taken promotion to a new extreme by freaking out the people of Turkey.