Take a trip down memory lane, and watch that the teaser to Cloverfield all over again, below.
Most of the time, when you’re marketing your would-be blockbuster franchise, you do it pretty far out.
Take Paramount’s Transformers franchise as a good example.
Almost a full year before the original film’s July 4th, 2007 release date, a short teaser was dropped to announce that Optimus Prime and his friends were on their way.