Even though The Last Jedi was 2017’s biggest movie event, Star Wars toy sales were down when compared to last year.
But despite these innovations, consumers weren’t as interested in Star Wars toys in 2017.
With the property’s colorful collection of characters and otherworldly setting, there is no shortage of ideas for toys.
Interestingly enough, Star Wars was the top toy line for the nine weeks of the holiday season, but not for the entire year.
→ Full news story
You must be logged in to post a comment.
Want to submit Film content?
Animefice covers the latest Anime news.
Gamefice covers the latest Game news.
Screenfice covers the latest Film & TV news.
The Artifice is a long-form writing platform that covers a wide spectrum of art forms.