The film marked a sea-change for the company: the second biggest non-Hollywood family film of all time, after Spirited Away.
After the two years of negotiation for Brexit, it’s vital for the UK that its film content counts as European.”
The European qualification, says Perkins, is vital to penetrate markets where Hollywood, with its all-consuming output deals, has consistently dominated.
“TV is better than its ever been, so motivating people to go and see a film is harder than ever.”