According to the Los Angeles Times, Netflix is allegedly contemplating the acquisition of cinemas in Los Angeles and New York to help them during awards season.
Netflix will reportedly begin purchasing movie theatres – to help it get ahead in the race for Academy Awards.
The report claims that Netflix executives originally wanted to buy Los Angeles’ Landmark Theatres, co-owned by Mark Cuban.
While The Times maintains that there’s been no Netflix cinema deal yet, executives seem to be interested in pursuing this strategy down the line.