He’s having fun with it, but Tom Rothman is right to tell theater owners not to give all the screens to Star Wars in December of next year.
We had heard that Jumanji 3 might be looking to square off with Star Wars: Episode IX, and this certainly seems to affirm that.
The sequel that few asked for and that faced off with a Star Wars movie went on to become the studio’s best domestic performer of all time.
Star Wars is always going to be front-loaded and will make more money overall, but Jumanji outperformed expectations by a country mile, bringing theaters business and maintaining a top 5 spot at the box office until late February.