Families were forced to flee an Australian cinema when a trailer for a horror film dubbed “the year’s scariest film” was accidentally shown before a school holidays showing of Peter Rabbit.
As audience members settled down for the film, a trailer for Hereditary began to play.
The cinema eventually switched off the screen, and later offered audience members complimentary tickets as a gesture of goodwill.
This is far from the first time a screening for a family-friendly film has been preceded by an unsuitable trailer.