In a new report detailing earnings with the Securites and Exchanges commission, MoviePass said that between September 30th of 2017 and April 30th of 2018, the company had an average cash deficit of $21.7 million a month.
In May, the small change to subscribers’ attendance habits allowed the company to reduce the deficit by 35% during the first week, and the month isn’t even close to over.
Obviously, for a company to stay in business over the long haul, it needs to be making money every month and not seeing a deficit every single month.