The marketing team behind Deadpool 2 has definitely earned its paycheck, with trailers and marketing materials that have done far more than just sell a movie.
From posters meant to mimic works of art, to a freaking behind-the-scenes video featuring Celine Dion, and much, much more, Ryan Reynolds and co. really went all-out to make everything related to Deadpool 2 unexpected, and if what Stefan Kapicic is saying holds up, the movie should be the same.
It’s hard to argue against that.
While the trailers for Avengers: Infinity War largely telegraphed the major beats of the story (even if they were altered somewhat, with beats in the trailers not showing up in the movie), the marketing for Deadpool 2 has gone above and beyond to give fans a ton of extra content related to the movie.