Unfortunately, although business has never been better for cinemas, not every movie can be a blockbuster smash – something Asura, hailed as China’s most expensive film ever made, discovered this week.
Just take last year’s Wolf Warrior 2; a sequel that made £641 million (5.679 billion yuan) in the country alone.
Even this year’s Avengers: Infinity War, a Hollywood movie, has taken over £270 million in China.
The score has been so low online that, according to The Hollywood Reporter, the producers are alleging sabotage after spotting many one-star reviews.