Whether MoviePass thought it could leverage its user base to get ticket discounts from theaters or the company simply believed many people would sign up and then not use the service, it became clear last week that the current model when MoviePass apparently literally ran out of money and had to borrow $5 million just to keep things moving.
There were a lot of question when the price was originally lowered about how such a price point was sustainable, and it seems clear by this change that it simply was not.
While $14.95 is still a long way from the $30 a month price the service initially launched with, it does raise the price to the point where, at least in many markets, a single movie viewing a month won’t pay for the subscription by itself.