Made for $33 million, the film was memed and talked up all across the internet, turning a simple concept and a ridiculous title into a fan driven, R-rated $62 million hit.
That strategy certainly worked back in 2006, when New Line Cinema released Snakes on a Plane.
That film once tried to change its title to something totally different and more serious, prompting star Samuel L. Jackson to reject that move with all the power in his contract.
For comparison, The Meg was made for $130 million, and has raked in $146 million worldwide through its opening weekend, with some saying that $400 million is the high water mark for the film to break even.