The Academy has said it “will examine and seek additional input regarding the new category” before implementing it into any upcoming awards shows.
The Academy Awards has decided not to introduce a new Oscar for “outstanding achievement in popular film” after the idea drew widespread backlash.
In its statement, the organisation admit that “implementing any new awards nine months into the year creates challenges for films that have already been released”.
The Academy had reportedly devised the new category as part of an initiative to revive ratings for the annual awards show, which received just 26.5m viewers in March 2018, the lowest in its 90-year history, Reuters reported.