With its original programming, the streaming giant boasts exclusivity and content variety that appeals to global demographics, which only ticks some of the same boxes that live sports would.
And so with the actual “sit down and watch a game” process not offering Netflix any distinct advantages over its competitors, the need for sports isn’t a distraction.
And while it may be a good idea for Netflix to drop massive moolah on popular TV creators, it’s clearly not in anyone’s best interests to start whatever processes that would allow them to stream live sporting events.
Maria Ferreras is Netflix’s Vice President of Business Development EMEA (Europe, the Middle East, and Africa), so she’s obviously got a good idea of what makes for good and bad business decisions within the company.