So basically people were buying clothes that said ‘Save the Dinos’ and didn’t really have franchise branding on them.
And instead of proceeds going to the endangered species efforts on Frederick Zaccheo’s website, they were going to the film’s coffers.
However, Frederick Zaccheo claims that the producers breached the deal by selling clothing like shirts and socks that use the slogan without clear Jurassic World branding.
That makes them look very much like the clothing items he sells on SavetheDinos.org.