Some might argue that the Tsum Tsum craze doesn’t make sense in the context of the Marvel Comics universe, but the way that they are handled in the comic really does work pretty well.
Marvel Tsum Tsum #1 introduces the stackable oblong sensations to the Marvel Universe in style, and oddly enough the story that they’ve crafted works really well as a Marvel story.
The comic skews toward younger audiences, but even older Tsum Tsum fans should find it an enjoyable read.
Similar to Marvel’s handling of the various Star Wars comics amid the renewed interest in the films and characters that The Force Awakens stirred, Marvel is now getting in on the Tsum Tsum craze.