Comparisons have been made between Jungle Cruise and the Pirates of the Caribbean franchise, at least in what Disney is trying to accomplish.
The first Pirates movie was a pretty massive hit, both commercially and critically, the sequels were only able to achieve success in the latter category.
It would seem likely Disney is hoping to do both things well once again.
If it is able to be a success on the level of The Curse of the Black Pearl we can be nearly certain this will be the beginning of an all-new franchise.