Gwyneth Paltrow teams up with Will.i.am for Apple reality TV show

Imagine Dragons’ Den, but instead of Peter Jones and Deborah Meaden, contestants pitch to two of the world’s biggest celebrities, Will.i.am and Gwyneth Paltrow.

Meanwhile, alongside acting, Gwyneth Paltrow launched the website Gloop back in 2008, something she has since parted ways with.

That’s pretty much the premise of Apple’s upcoming reality TV show, Planet of the Apps, which will see entrepreneurs compete for a £10 million investment in their phone app.