No matter how unlikely that hope was, the rapid growth had the company burning through capital like the Joker torching mob money.
So the exhibitors could basically stand their ground and wait MoviePass out.
At different points MoviePass was hoping to make revenue-sharing deals with theaters to get a portion of the ticket sales or concessions because of the increase in attendance that the service spurred (admission was up 4% and presumably at least some of that was due to MoviePass and services like it).