AMC’s CEO and President Adam Aaron spoke to the benefits the Stubs A-List program is bringing to its business by highlighting the fact that members are seeing more movies than they ever have before the program and that they are seeing movies more than once.
More importantly, Stubs A-List subscribers are bringing along friends and family members who aren’t subscribers and are paying full price.
One imagines there are probably some benefits to that on the concession end as well.