It’s less of an us and them mentality and more of a what can be done to improve the project I’m on sort of thing.
So far, studies have shown that people who consume media streaming often tend to go to the theater in higher numbers, but what Chris Hemsworth seems to be saying boils more down to wanting to make sure the movies he (and Tom Cruise) makes are good enough that they engage the theatrical audience and keep people excited about going to the movies.