Now, however, execs from Hulu and NBC have expressed disbelief that Netflix will really stay out of the commercial game for good.
Part of what has always made Netflix so appealing to the masses has been the lack of commercials, which is unique among the major streaming services.
Netflix is one of the biggest platforms in television nowadays, and the continued trend of people cutting cords combined with the lack of any close competitor means that Netflix will presumably remain king of the streaming game for a while.