Though it’ll be most interesting to see how and if this promise to reduce smoking is noticeable by the company’s audience, as well as if any further comment will reveal if it was a going concern in the first place.
Either way, it may be a good time for some Netflix characters to start taking their Nicorette, just to be safe.
In order to play with the big studio forces it competes against in both TV and Movies, Netflix is smart to make this pledge, as to level the playing field for itself to play ball.